Diddy Party
Sean “Diddy” Combs is notorious for his lavish social soirees. The Mirza Agency was contracted to create, market, and coordinate the Diddy Party which took place on December 10, 2009 – Thousands of patrons packed Chicago’s exquisite Excalibur night club located in the heart of the city on Ohio St.
Publications
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Methodology
- Created an effective radio station schedule
- Produced/Designed Concept of event and ads
- Contracted venue based on logistics and ambience
- Party Promotion via databases and ad implementation
- Ran ads on mobile video trucks throughout city
- Acquired and negotiated local and nationwide corporate sponsorships
- Setup of regional viral campaign
- Placement: Ciroc & Last Train to Paris
- Extra: Body Painted Models & “Ciroc Diddy” Special
- Catered to Thousands of attendees while enhancing the Diddy &
Ciroc brand.
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